Our services.

Join our SWAT tribe

As a member of SWAT (Simon Ward Athlete Training) you will receive these benefits and more!

  • Event-specific training plans: Receive expertly crafted training plans tailored to your specific event, designed to keep you on track from day one to race day.

  • Year-round training plans: Whether it’s your off-season, winter, recovery, or anything else, we have a plan for you! The goal is to keep you fit and healthy all year, not only in race season.

  • Membership to our private Facebook group: For insider tips, personalised advice, and support from an experienced Ironman coach and like-minded athletes.

  • Exclusive discounts on top gear and nutrition: Enjoy significant savings on high-quality wetsuits, triathlon and cycling gear, plus the best in nutrition and hydration products to fuel your journey.

  • Flexible, personalised coaching uidance: Adapt your training to your lifestyle with ongoing guidance on how to fit sessions into your busy schedule, so you never miss a beat.

  • One-on-one support if/when you need it: Stay focused with a 15-minute 1-on-1 call with Simon, ensuring you get the direct attention and accountability that will keep you on track.

  • Weekly mobility & strength plans: Build a strong, injury-resistant foundation with detailed mobility and strength routines tailored to enhance endurance and improve performance.

Whether your goal is a 5k, triathlon, ultra-running, or any other event, we’re here for you! Are you ready to take your training to the next level? Sign up today and train with confidence, strength, and support all the way to the finish line!

1:1 Wellness Coaching: Personalized Support for a Healthier, Happier You

Imagine having a guide dedicated to helping you feel your best - mind, body, and spirit. That’s the power of 1:1 wellness coaching. This personalized programme is designed to provide the guidance, tools, and accountability you need to achieve your health goals and create lasting habits that fit seamlessly into your life.

Your Wellness, Your Way
No two people are the same, which is why this programme is tailored to your unique needs and priorities. Whether you’re looking to improve your sleep, fine-tune your nutrition, optimise your training, or simply create more balance in your busy life, we’ll work together to craft a plan that works for you.

Weekly Check-Ins for Progress and Accountability
Through weekly one-on-one phone calls, I’ll be your coach, guide, and accountability partner. These sessions are your time to reflect on what’s working, troubleshoot challenges, and stay focused on your goals. Together, we’ll track your progress, celebrate your wins, and adjust your plan as needed to keep you moving forward.

Sport-Specific Training Programmes

Whether your goal is to complete a triathlon, qualify for Kona, finish your first ultra, ride from Lands End to John o’ Groats, or to be the best version of yourself, 1:1 coaching is customised for you. We don’t ignore your wellness or life balance, as these are the foundations for your best sporting performance.

What You’ll Gain
With 1:1 wellness coaching, you will:

  • Develop healthier habits that feel sustainable and rewarding.

  • Improve your sleep and energy levels to feel more refreshed each day.

  • Create a balanced nutrition plan that supports your lifestyle and goals.

  • Optimise your training or movement routine to feel stronger and more confident.

  • Gain clarity and tools to manage stress and maintain balance in all areas of your life.

Take the First Step Toward Wellness
Your health is the foundation for everything else in your life. By investing in yourself, you’re not just making changes for today - you’re building a future where you can thrive. If you’re ready to take charge of your wellness journey, let’s start with a conversation. Together, we’ll create a roadmap to the healthiest, happiest version of you.